Why Social Media?
Organizations rely on the right people with the right connections and the right credibility to be inspired to spread the word about their offerings.
Word of Mouth marketing is rallying the right people to influence their peers to respond in a certain way, tipping the scales in the favor of a product or service.
The key is to find the right target audience, the ones that have the most influence over others. It is no longer about marketing your message to the masses, but to the select group that matters.
Search Engine Optimization (SEO) - This is how a page is ranked during a search result. This is an industry that stands alone with many complex methodologies. However, active participation in social media, which includes updated content and links throughout the web, is an excellent way to increase exposure throughout the web as well as raise your ranks in the search engine war.
Build Key Relationships Online
Step 1 - Research, Listen and Watch. You must know who your target audience is, what they know already, what they need to know in order to support your efforts, and what is important to them.
Step 2 - Participate in Order to Build Relationships. People trust their peers and network connections and turn to them for advice and suggestions.
Step 3 - Engage, Entertain, Educate and Inspire. How to do this depends on what you have learned about the values of your target audience. You may want highly produced videos. You may want user-generated clips. You may want rambling words. You may want a precise speech. Each situation should be treated in each unique way, not a one size fits all.
Step 4 - Listen, Measure, and Respond Accordingly. Whether you were looking for a sale or a call to action, you will lose a significant amount of influence if you are not using the tools that are readily available to measure the response to your campaign.
What to Expect from the Training
- Each session will be 60 minutes long and will be held as a live session with the ability for a two way dialog. Students will be allowed to retake the course up to three times (when available).
- Each session will come with a pdf training guide.
- Each session will include a private online Learning Lab for students to continue to collaborate and ask questions.
- Note: Classes may be canceled due to lack of registration. We will make every effort to provide 24 hours notice if a class you are registered for gets canceled.
- On-Demand and Customized Classes are Available.
Contact:
Sherry Heyl, Chief Strategy Officer
404.386.9801
sherry@concepthubinc.com
Who is Concept Hub, Inc
Launched in 2005, Concept
Hub, Inc (formerly What a Concept!) is a full service social media
agency. We help our clients leverage online tools and social networks
to stay connected and collaborate with their growing and evolving
audience.
As the premier social media agency in metro Atlanta, Concept Hub, Inc
has helped a number of organizations optimize their communications
efforts to meet the evolving world of social media by integrating
streaming video, blogs, podcasts, RSS, and virtual worlds into
communication plans. Concept Hub, Inc has consulted for B2B, B2C,
Non-profit, Media and Higher Education organizations.
The Concept Hub, Inc team includes nationally recognized social media experts as well as local PR and Marketing experts.
The founder of Concept Hub, Inc, Sherry Heyl, has been recognized as a
thought leader in social and collaborative technologies and trends
through invitations to speak for many varied associations, conferences,
and private events.
Sherry was a key organizer of SoCon07, the first Social Media
un-conference in Metro Atlanta and on the planning committee for
SoCon08 and SoCon09. Sherry is the Chair of the Technology Association of GA
Enterprise 2.0 Society, on the Board of Advisers for the
Social Media Club and on the National Advisory Board for KSU
Communications Department.
Visit our corporate blog at http://www.concepthubinc.com
Testimonials
Atlanta Convention and Visitors Bureau
“We were so happy to have Sherry on board to inform us of trends and social media during our relaunch. She helped us narrow our approach and gave us key tips that will help us build a social media base without being overwhelmed. Sherry is great!” July 31, 2007
Top qualities: Personable, Expert, Creative
ClearCompliance
“Sherry is the social media expert. Paired with her patience and postive attitude....she is fantastic to work with. Sherry saw the future of social media and helped me understand how it could open new marketing channels not only for us, but for our clients as well. She was also instrumental in giving us ideas in how to apply the community concept to our software offerings.” July 31, 2007
Top qualities: Great Results, Expert, Creative
Hunter Technical Resources
“Sherry's energy and passion can not be matched. Her wisdom of the growing and changing social media landscape has helped HUNTER leverage new technologies and tools to separate ourselves even further from the competition. We appreciate being associated with Sherry and we look forward to her continued success.” July 5, 2007
Top qualities: Personable, Expert, Creative
Indus International
“Sherry helped me understand the possibilities for applying Web 2.0 communications strategies to our business model. She clearly demonstrated the opportunity for us to open another line of conversation with the market. She was also very professional and pleasant to work with.” June 28, 2008
Top qualities: Personable, Expert, Creative
Infinity Property and Casualty
“I have conducted business with Sherry with 2 of her previous employers and she is one of those people you just want to stay in touch with and see what she is up to next. Her current role as leader of What a Concept! fits her best of all. We have chosen her to consult with our company because she understands leading edge collaborative technologies and their strategic applications to business. Sherry specializes in helping organizations adapt business models and processes to take advantage of these technologies and she is extremely effective at helping more mature organizations grasp the value, importance, and spirit of collaboration and partnership with customers, employees, and vendors. We have grappled with how to adapt our current training program to take advantage of collaborative technologies such as blogs and wikis. Sherry's guidance was a huge catapult in the right direction.” December 28, 2007
Top qualities: Great Results, Expert, Creative
Neatworks
“At NeatWorks Inc we understand that life on the web as we know it is changing and we wanted to learn about Web 2.0; its implications, opportunities and most of all how our clients could benefit from it. I know no one personally that understands social media and its application in a business environment than Sherry Heyl. I have had 2 coaching sessions with her and each time I leave with something that my company can implement or discuss with a client. Not only does Sherry know what she is talking about, she is passionate about it.” March 13, 2007
Additional Clients include:
Accretive GroupADP
AGL Resources
Ashworth University
Atlanta Children's Shelter
Atlanta Regional Commission
AutoTrader.com
Black World Entertainment
Brand Atlanta
Carabiner
eRollover
Georgia Center for Nonprofits
Prominent Placement
Public Broadcasting of Atlanta (PBA)
Servigistics
SoftScribe
Talenthire
Technology Association of GA
Woodruff Arts Center